Our Team
Sandra Sidey | Owner/Managing Director
When a friend sent her a Nova Box while she was living in Spain, Sandra fell in love with the concept - a small Nova Scotian business supporting and promoting other Maritime businesses and makers. She connected with the team over social media, and two years later, she became the owner and Managing Director of Nova Box.
Sandra’s passion for supporting local businesses runs deep. She believes in the power of Maritime community and knows that when we invest in local businesses, we’re fuelling our economy in incredibly meaningful ways. As Managing Director, she focuses on expanding partnerships with Maritime businesses while growing the team and the company’s reach.
When she’s not working, you’ll likely find Sandra with a coffee in hand - re-exploring Nova Scotia, lifting heavy things and putting them back down again, getting lost in the woods with a very rambunctious labrador or curled up with a good book (and more coffee!). She’s discovered that coming home means seeing familiar places with completely fresh eyes - and she’s loving every minute of it.
Sapir Gadilov | Social Media and Marketing Manager
Sapir is Nova Box's first official employee and the creative force behind our marketing magic. As Social Media and Marketing Manager, she's the one capturing that perfect shot, dreaming up innovative campaigns, and finding new ways to showcase the incredible Maritime businesses we work with. Her eye for detail and genuine passion for promoting local makers really drives Nova Box forward.
A recent Commerce graduate from Saint Mary's University, Sapir brings a unique perspective as someone originally from Israel who's fluent in English, Hebrew, and Russian. Her retail background taught her the art of putting customers first, but it's her creative vision and boundless energy that make her absolutely essential to the team.
When she's not brainstorming the next great marketing idea, you'll find Sapir hiking Nova Scotia's trails, greeting every dog she meets (they all love her back), joining Sandra in the apparently contagious Nova Box habit of lifting heavy things and putting them back down, or dominating the badminton court. Her quick wit and infectious enthusiasm don't just make her campaigns memorable - they're essential to Nova Box's upbeat, creative energy.